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Helmet Awareness Week at HITS Ocala and Thermal
Charles Owen Announces “Helmet Awareness Week”as part of its Partnership with Horse Shows In The Sun (HITS) and Riders4Helmets.
Monday, February 6, 2012
Charles Owen is pleased to announce “Helmet Awareness Week” as part of its partnership with Horse Shows In the Sun (HITS) and Riders4Helmets. “Helmet Awareness Week” will be held February 7 – 12 at both the Dessert and Ocala Winter Circuits and will be announced for the HITS On-the-Hudson Circuit. Charles Owen and HITS are joined by “Riders4Helmets” as part of a combined mission to educate riders to the benefits of always wearing approved headwear.
During “Helmet Awareness Week,” Charles Owen will encourage riders to sign a pledge promising to wear a certified helmet at all times while riding. The pledge card asks for a commitment from riders that states, “I Promise. Every Ride. Every Time.” At the conclusion of this week, a raffle drawing will be held at each HITS venue to award one complimentary Charles Owen certified helmet to the winner.
Long recognized as the leading innovator in rider safety and protection, Charles Owen is the market leader in protective helmet design and innovation. A Charles Owen helmet represents 100 years of safety innovation within the high standards of traditional design. Charles Owen riders demand the best in safety and fit while still adhering to the style and tradition of a beautiful hunt cap.
Roy Burek, Managing Director of Charles Owen & Company, commented: “We are very pleased to have such a high profile presence at these world class venues and circuits. HITS circuit riders are encouraged to visit the Charles Owen tent throughout the week and join us in taking the safety pledge during Helmet Awareness Week.”
“Riders4Helmets is delighted to partner with Charles Owen for the HITS 2012 “Helmet Awareness Weeks”, said Lyndsey White, Riders4Helmets. “Charles Owen has been involved with the Riders4Helmets campaign since 2010, and we are pleased to continue this partnership with the implementation of a joint “Helmet Pledge” to be promoted at both of the HITS venues during February.”
For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets. Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and continues to undergo rehabilitation. The goal of the Riders4Helmets Campaign is to educate equestrians on the benefits of wearing a properly fitted and secured, certified helmet.