The aim of the International Helmet Awareness Day is to educate as many equestrians as possible about helmet and safety awareness through a global equestrian retailer network. It is also a great opportunity to discuss correct helmet fit, when to replace a helmet, concussions, and how a helmet protects your head in the event of an accident.
In addition to safety education, International Helmet Awareness Day allows retailers to offer attractive pricing to encourage riders to purchase their first helmet, replace an old one that has been in an accident or doesn't fit properly, or simply update their look.
Riders4Helmets is a non-profit helmet awareness group based in the US founded as a result of International Dressage rider Courtney King-Dye's traumatic brain injury incurred while riding without a helmet. The mission of this group is to educate equestrians on the basic facts of wearing a helmet and to promote the helmet wearing campaign on an international level by involving leading equestrians in various disciplines that hopefully encourage an increased use of helmets. Riders4Helmets also provide important links/resources to enable riders to become further educated on the importance of wearing a helmet.
Further information can be found at www.riders4helmets.com.
Charles Owen is proud to continue our partnership in to 2013 with Riders4Helmets, we look forward to another successful International Helmet Awareness day and the continued growth of helmet safety awareness.
Every Ride, Every Time!